I am frequently asked "What do you do for a living?" Due to the nature of my work and skill ...
Why, How, What? Most companies and organizations focus on the "what"... what do we do? What do we sell? What ...
Why aren't your donors giving more? Why isn't there a line out the door of new donors excited to be a part of your mission?
Could we justify the time it takes, the resources, the energy to post to Facebook and generate "Likes?" What good are a bunch of "Likes" anyways? See how one Non-Profit had success.
As email response rates plummet, it is harder and harder to know “When to send,” “How often” and “What to send.”
It was a lot simpler when it was just one or two channels. Now, with websites, apps, vendors, Facebook, Twitter, Instagram, Youtube, LinkedIN, campaigns, and e-commerce, how is management to know “What is Working?” One of the biggest questions is, where do we put our resources to get the biggest bang-for-the-buck?
What should you spend your time on. The Cheese or the Mouse trap. Todd Turner weighs in.
Does your non-profit struggle with the resources or know-how to engage your friends and donors? Stuck in a rut? Follow Todd Turner // digital guide.