Why, How, What?
Most companies and organizations focus on the “what”… what do we do? What do we sell? What special do we offer right now?
It’s how they communicate… in collateral, on their websites, and even social media.
Some really stretch into the “how” … We do it better. We care more. We do it with LED and super technology.
Few venture into the the “why”… This is why we do what we do. This is why this organization was started. This is why we are driven.
Communicating your “why,” finding and telling your story, branding your organization does not happen accidentally.
There is an “Art to Storytelling.”
There is an art to telling your story online, on social media.
What do I post?
Should I “boost?”
What is my call to action?
How many clicks did I get?
What is this going to cost me?
Are we successful?
Do my posts match my brand?
Am I confusing my customers or donors?
If you can’t answer these questions, you may need to bring in a “Social Media Expert.”
I can analyze your current social media campaign and/or I can take over for you. Some organizations just ask me to manage every post, every report, every announcement. I am happy to do either.
Call me to today and let’s discus how you can communicate your organization’s message online!!!