Need a catalyst in the room that can architect change? One that has decades of experience in marketing, operations, technology, and social media and thrives flying high and low?
I can help organizations and individuals identify where they want to go and why, and help them formalize a strategy, tactical plan, and resources to get them there.
My Specialties: Tighten donor messaging on-and-off line. Create proven campaigns that engage new names.
Whiteboarding strategies with leadership teams is what I do best and I work to empower your team to implement and execute the game plan. Each organization is different but many hurdles are the same. I bring years of knowledge and experience to point out the land mines, hidden trails, and highways of digital/marketing projects.
I CAN identify plans that fit your culture and abilities.
- Email Campaigns
- Create, tweak, analyze drip marketing and target advertising.
- Tag Emails and Re-targeting
- Welcome Flows and Lapsed Donor
- Template Design for various campaigns
- Content Strategy
- Social Media (Content, Timing, Campaigns)
- Emails (Timing, design, A/B testing)
- Data / Report Analysis
- Root Cause Evaluation
- Audit and Analysis
- Search Engine Optimization best practices
- Dashboard Creation
- Branding and Messaging
- CYE and FYE Campaigns
- Product and Project Launches
- Donor Relations
- Increasing online giving
- Monthly giving programs
- Increased sales and donations
- Premiums and gifting
- Decipher what “could” be done and what “should” be done based on resources
Organizational Strategy, Content Strategy, Marketing Plan Development, Digital Transformation, Market Study & Competitive Analysis, Brand Strategy Development, Creative Strategy & Workshopping, Campaign Conceptualization & Planning, Product Launches, Partnership Strategy, Social Media Best Practices, Website Architecture, Content Marketing, Design
- Experience focusing digital efforts into strategies with measurable Key Performance Indicators (KPIs)
- Oversight of designing and implementing custom web analytics solutions using tools such as Google Analytics and WebTrends
- Experience coordinating website optimization efforts (dynamically targeted content, A/B and multivariate tests)
- Experience performing analysis and developing reports to answer critical business questions
- Passionate to understand the organizations whom I serve and build customer-centric & donor-centric, value-driven digital strategies to help attract more customers/donors and retain them longer.
- Demonstrate creativity, out-of-the-box thinking, and resourcefulness in leading teams to meet growth goals and the development of each team member
- Bring “organization stories” to life through effective and engaging digital content across all digital channels that not only connects people with missions, but also to engage lookers to interact.
- Manage implementation of integrated digital content and experiences that drive increased awareness, consideration, site/store traffic, leads and retention through digital advertising, display, online video, paid/organic search, social media, websites and all other current and future digital channels.
- Manage digital investments, including budgets, and continually adjust mix/spend optimizations across all digital channels to enhance every dollar spent and maximize results