The Church Giving Page Scorecard
A 10-minute audit to uncover what may be costing your church online gifts.
Your giving page may process donations, but does it clearly communicate your mission, inspire confidence, and make generosity easy?
This free 40-point scorecard will help you evaluate your church’s complete digital giving experience and identify the improvements that matter most.
*After submitting, you’ll be taken directly to the free scorecard. You can unsubscribe anytime.
Find the Barriers. Strengthen the Experience.
The scorecard helps your team evaluate what donors see, understand, and experience before, during, and after making a gift.
See What Donors See
Review your giving page through the eyes of someone deciding whether to trust your church and complete a gift.
Get a Clear Score
Answer 40 practical questions covering clarity, confidence, connection, conversion, and continuation.
Know What to Improve
Turn your results into three focused priorities your church can begin addressing immediately.
What’s Inside
Inside the free scorecard, you’ll receive:
A complete 40-point giving-page assessment
Eight practical questions in each category
Clarity, confidence, connection, conversion, and continuation scores
Clear explanations of what each score suggests
Quick improvements your church can make
Giving-page mistakes to watch for
Sample mission-centered giving copy
A three-priority action plan for your team
Who is this for?
This scorecard is for:
Pastors responsible for church generosity
Executive and administrative pastors
Church communications and website teams
Stewardship and development leaders
Churches reviewing or replacing an online giving platform
Ministry teams preparing for a giving campaign
Leaders who suspect their giving page could work better but do not know where to begin
A sample from the guide
Consider this question from the Clarity assessment:
Does your giving page explain the purpose of giving in plain, understandable language?
If the page says only “Give” or “Online Giving,” a willing donor may understand how to make a gift without understanding why the gift matters.
Try adding a brief mission-centered statement:
Your generosity helps our church create spaces where people can encounter Christ, find community, and grow in faith.
Closing sentence
The complete scorecard includes 40 questions like this, along with quick improvements and practical next steps.
Download FAQ
Is the scorecard really free?
Yes. Complete the short form, and you’ll be taken directly to the complete 13-page PDF.
How long does the assessment take?
Most church leaders can complete the initial assessment in approximately 10 minutes.
Do I need access to website analytics?
No. You only need your church giving page, a phone or computer, and an honest willingness to evaluate the experience.
Can our entire team use it?
Absolutely. In fact, having several staff members or volunteers complete it separately can reveal where your team sees the giving experience differently.
Does a high score guarantee increased giving?
No. The scorecard identifies possible barriers and opportunities. No website change or score can guarantee increased donations.
Will you send me additional emails?
You may receive occasional practical ideas about church communication, fundraising, and digital giving. You can unsubscribe anytime.